In the January 7th issue of Jakob Nielsen's Alertbox, he noted that "Following a usability redesign, websites increase usability by 135% on average..." He went on to point out the following:
|
Metric
|
Average Improvement Across Web Projects
|
| Sales / conversion rate |
100%
|
| Traffic / visitor count |
150%
|
| User performance / productivity |
161%
|
| Use of specific (target) features |
202%
|
Did you get these kinds of numbers with your last Web site or software design?
