Why should you consider usability analysis and testing?

  1. Do Web site customers leave your site sooner than you planned?
  2. Did the revenue increase from your last Web site redesign fall short of your goals?
  3. Do people visit your Web site, but still call your customer service number?
  4. Did you have software developed for your company that required training and customer support?
  5. Do many site visitors exit your site during a transaction?
  6. Does your Web site structure reflect your company's organization?
  7. Has someone had to explain to you how to use your Web site, eLearning or software application(s)?

If you answered "Yes" to any of these questions, then you should consider the benefits of usability for your Web site or application.

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Forrester Report from October 2000.

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